In this day and age, it is common for consumers to look up products or services online before purchase. Reviews have been seen to affect the sales of companies either negatively or positively. Companies with this review strategy in mind are using it to their advantage. They focus on understanding the user needs and attending to them and through this, they have earned themselves better reviews in the industries they belong. Fabletics is one of these companies. They have used user reviews to market their brand.
Fabletics has increased its assets, since it was formed in 2013, to 235 million dollars. It has acknowledged its success to customer reviews. Through these reviews, they have been able to retain customers and earn new ones as well. Research has stated that 84% of the people who are shopping online trust the reviews they see online as much as they would trust a direct recommendation from a person they know. There has been growing power in the feedback of consumers over the years. This has been noted to be a better marketing strategy than the traditional advertising styles. 60 percent of users have failed to purchase a product or service due to negative reviews online.
Fabletics focuses on customer reviews to improve their ranks on search engines and this increases their customer base and sales as well. It actively goes through the reviews of their customers and responds to them. On Trustpilot alone, Fabletics has almost thirty thousand reviews. With customers now looking to crowd source their opinions before purchases, companies should follow the example of Fabletics by using their user reviews to better their products and services in order to increase their sales.
Kate Hudson is the face of Fabletics, an athleisure brand. She is an actor but also focuses on providing fashionable athleisure clothes. Fabletics inspires and empowers women of all sizes and shapes to feel and look their best through their brand. Demi Lovato, a pop superstar, was recently partnering with Fabletics as she loves what they stand for. The founders, Don and Adam, of TechStyle Fashion, wanted to provide a fashionable and quality brand for women that were fairly priced. With this idea in mind, they partnered with Kate Hudson and formed Fabletics. She was a great choice as she truly represents the brand with her active lifestyle.
Kate has been hands-on since the beginning and has helped a great deal in process formation and sales. She is focused on what she does and she has spearheaded communication in the company. Kate Hudson has assisted in implementing data systems to ensure proper records are kept. She also helps with client communications to ensure satisfaction of their clients. Fabletics has had consistency in good customer services and high-quality of products and this has earned them higher ratings on different online companies. Fabletics focuses on providing unique clothing to their clients and this is why they insist on users or potential clients taking the Lifestyle Quiz to ensure that they get perfect outfits using their shared information.
There are a lot of instances where business that start in a store move to opening an online business. That’s where Fabletics is different. You may be wondering how they go to where they are and why they are so good.
Fabletics started online from Kate Hudson when she wanted to find some great quality exercise clothing. She created this company to help those that need it with their clothing needs. They started as and still are a subscription company that you sign up with and tell them what style you want. Then the company sends them to you every month. This is great for you if you are a person that lives in a rural community and can’t get to good clothing every month. It’s also good because not everyone wants to go out and get exercise clothing all the time. They just may not have the time or the ability to do this. If they do, they may still want to get these items in person and that is where a store comes from.
Fabletics Creates Stores
Fabletics saw how much they were impacting the people around them and decided to open a store in one of the biggest cities in the US. If you are in New York, then you might want to stop in so you can see the outfits in person. This is great because you can try on the items before you buy them. This means you can see what you will look like before you spend the money on them. This is different from online, because you can’t see how the clothing will fit you when you buy online. There may even be deals and styles that you don’t find in the online store.
There are a lot of exercise clothing lines on the market today. They may be okay in the way you can get them, but they probably are not as good quality as Fabletics. So, why get anything else? These outfits will last for a long time and they are so comfortable. Go online and get your new Fabletics outfits today!
Football fans of all teams love to show off that which team they are rooting for, whether that team plays on Friday, Saturday or Sunday. The fans that really stand out, are the ones who can support their team and still look very good doing it. We’re not talking about the people who paint their faces with crazy designs or wear storm trooper costumes to the stadium. We’re talking about the people who are actually able to make a real fashion statement, while still showing their team allegiances. Fashion industry veteran Susan McGalla has long been working hard to make sure there are trendy and good looking clothing and jewelry items out there that will still allow fans to let everyone know who they support. The Pittsburgh native has made sure this applies especially to her hometown NFL team, the Pittsburgh Steelers. Before the season started, McGalla, who is the Steelers’ new diretor of strategic planning, announced there were going to be a ton of new ways to support the team with things like Pandora jewelry, Tommy Bahama and Nike Golf apparel. There is even some Steelers themed Victoria’s Secret items. McGalla is the perfect pick for this endeavor, having spent the better part of her professional career working in the clothing and fashion world. Best know as the former President for American Eagle Outfitters, the executive has long shown she holds a special place in her heart for the city of Pittsburgh and the Steelers team. “We’re constantly innovating around the fans. We’re bringing in focus groups talking about how we can have them share and be part of the organization in more vibrant ways,” she said as the season was getting underway. “And we’re embracing social networking in ways to make happen very seamless, very quick and very fun.” McGalla knows wikinvest marketing too, as that was where her career officially got it’s start. This is why it’s not surprising she’s managed to marry the two professions she knows the most, with the sporting world in a way that will get Pittsburgh sports fans very excited.