The article below is a partial transcription and translation from an piece done about the financial superstar of Brazil, Luiz Carlos Trabuco Cappi, in the publication known as Crescer. The purpose of this article is to highlight the introduction and important parts. This may or may not have to do with the article, but Crescer means “grow up” in the translation from Portuguese to English. The original article about Luiz Carlos Trabuco Cappi from Crescer can be found by clicking here.
At the headquarters of Bradesco, in Cidade de Deus, which is located in Osasco, the metropolitan region of São Paulo, the process of choosing the president is equivalent to a test of resistance. Until today, the chosen ones have never been the names that took the front line in the dispute. This was the case with the current president, Márcio Cypriano, which little was said when discussing the succession of the former president of the bank and current commander of the board of directors, Lázaro Brandão, in 1999. Lázaro Brandão is a 83 years old, and he is considered an underdog in the struggle for power being fought to succeed Amador Aguiar. Amador Aguiar was born in 1904 and passed away in 1991. He also was the founder of the bank in 1981. Now, a truce has seemingly been broken. Last week, the board of directors appointed the executive vice president, Luiz Carlos Trabuco Cappi to lead Bradesco as of March. In the world of powerful banking executives, Luiz Carlos Trabuco Cappi is a youthful 57 years old, and he seems perfectly qualified.
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Luiz Carlos Trabuco Cappi is best known for holding the chairmanship of the insurer of the group. It is the largest in the country since 2003. In all conversations with financial market executives, the Board of Directors for Bradesco and Luiz Carlos Trabuco Cappi about Cypriano’s succession, his name was always one of the most mentioned by the Board of Directors. Luiz Carlos Trabuco Cappi has been working for Bradesco for 40 years, and he has shown his loyalty for Bradesco with his long stint and through dedication. He began as a simple, low-paid clerk and worked his way up, so it is safe to say he knows the bank better than almost any employee from the top of the employment chain to the bottom because he did what few have ever done in banking. It fits perfectly into the profile slogan of “continuity and renewal”, which has been important to Bradesco since the times of Amador Aguiar. He had already been tipped for the post when Luiz Cypriano took over. Although, at the time, he was very young for such a position and the responsibilities that accompany it considering he was only 47. He was a child when what was at stake was the command of Bradesco, and he ended up being deprecated.
This time, in addition to Luiz Carlos Trabuco Cappi, there was also the current commander of the group’s investment bank, José Luiz Acar Pedro. He arrived in Bradesco after the purchase of the National Credit Bank, also known by the acronym of BCN, in 1997. Another name that was mentioned often by analysts was that of Vale president Roger Agnelli. Much like Trabuco, Agnelli was nominated for the command of Vale by Bradespar. Bradespar is the shareholding arm of Bradesco. The reason it is considered the shareholding arm is because it is the company’s main shareholder. It is possible that similar to the case of Luiz Carlos Trabuco Cappi, when he succeeded Brandão Agnelli at the young age of 49. 49 is still considered quite young by the standards of the institution.
This was just a partial translation of the massive article. There is a constant struggle and competition between banks, especially in Brazil because of the size of the country and its economy.
For more information about Luiz Carlos Trabuco Cappi, just click here.